Facts you NEED to know about Direct Mail Marketing
72% of adults said they have replied to direct mail pieces that contained a "buy one, get one free" offer.
A recent study by Vertis Communications in Baltimore found that 46% of adults responded to direct mail in 2007. This remains steady from 47% in 2003.
57% of women age 35-64 want companies that they've indicated interest in to follow up with direct mail pieces that are personalized for their needs.
38% of men age 35-49 prefer generic direct mail pieces when they've indicated interest.
85% of women age 25-44 read direct mail pieces.
21% is ineffective
57% is somewhat effective
22% is VERY effective
Considering the fierce competitiveness of today's market, it is more important than ever to have a direct mail marketing campaign that works. After all, there are many direct mail campaigns out there likely to cost you a fortune...only to end up in the trash and leave you penniless. Your direct mail marketing campaign not only needs to be effective and sophisticated, but also needs to utilize a strategy to increase sales and profitability.
Tested & Tailored
Tag Quest Marketing is your complete source for cutting edge, proven direct mail mortgage marketing techniques that work. Our preferred clients are continually investing money to help us test what works, and what does not work. As a result, the direct mail marketing campaigns we work with provide impact and are effective in generating the response you want.
We also have mailing lists and customize the mailers and postcards to include your company's information, the exact offer you are promoting, and all information that is tailored and relevant to your target prospects.
Some Tag Quest Benefit
For your convenience, all marketing materials can be designed and sent out within 24 hours instead of the typical 5-10 day turnaround time. We offer free graphic design services, which include access to our real time Internet application that allows you to see your marketing piece as it is being created!
Our full service mortgage direct mail house will make it ultra easy for you to have all your mortgage marketing needs fulfilled in just one place.
Let Tag Quest Marketing be your direct marketing agency allowing you to focus on what you should be focusing on - managing your business and closing loans!
Purl: Personal URL
You can now add a web address to your letters giving consumers yet another way to respond to your campaign that has shown to increase effectiveness over 1%.
Tracking:
TagQuest uses state of the art solutions to provide tracking for all your Direct Mail campaigns. All calls are tracked, recorded, and saved. This allows pin point accuracy in tracking the results of your direct mail campaign. We also have our own proprietary Leads Tracking System that allows for tracking leads produced from our Direct Mail Marketing campaigns. Because we believe that your success is our success, we offer this solution to you Free for 30 days. Try it here.
Here is an example of what our clients say about our Direct Mail:
"For seven years we have been buying leads and lists and we have NEVER seen results like we have experienced with Tag Quest. After working with Tag Quest for 13 months we have increased the response of our FHA direct mailing by 130%. Thank you Tag Quest for your patience with me and your coaching."
Mr. Bryan S.
President - San Diego based lender
